Showing posts with label small business branding. Show all posts
Showing posts with label small business branding. Show all posts
Wednesday, 16 March 2016
Outsourcing vs. In-House Digital Marketing
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit for your brand. Not just financially, but understanding of customers, industry knowledge, services/product familiarity, etc. On the other hand, doing things in-house seems to be more cost effective, but if you do not have the right technical or marketing
Monday, 4 January 2016
What is Your Small Business Story? Learn How to Establish Brand Personality
Brand Personality, What Is It? We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say "customers"? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use
Thursday, 2 July 2015
Small Business Email Marketing Checklist [PDF]
![Small Business Email Marketing Checklist [PDF]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt_Z3xiA_p_utoG12NaJYVxoDFZstOhyphenhyphendPwd1UW9YCjLk87PxwQhy37nbMZWgUFoDoz0yzTErz9-vB72QCOaLjHyUggbVOuzw1zFJkdzvFExGGpnFnRtntHJJMp0G0oK7GlBZ2fJlBj34/s300-a/small-business-email-marketing-checklist-CTA.png)
Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation. In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you've ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of
Friday, 16 January 2015
How the Internet of Things (IoT) Will Affect Small Business
Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us - from CES technology shows to business columns, but what is IoT? And more importantly how will the Internet of Things affect small business? Before I get into the influences, it would be beneficial to outline the definition of IoT, and according to Wikipedia this is what defines IoT: the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Typically, IoT is expected to offer advanced connectivity
Wednesday, 12 February 2014
Why Online Small Business Branding Is Like a Rock Concert
I am a big fan of metal (if you have not yet heard of Mastodon, you need to check them out!) and rock, sometimes heavy - sometimes mellow, depending on my mood. Over the past two years I really got into concerts and music festivals (nothing like a muddy, outdoor heavy metal festival on a sunny & rainy summer day at Heavy TO in 2012). Recently, I have been invited to go to a small venue for a local Hamilton, Ontario band called Monster Truck - I had my doubts. I heard a couple
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