8 Eye-Opening Canadian Small Business Stats

To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada's Key Small Business Statistic report: Of the 1.17 million employer businesses in Canada, small business accounts for 97.7% of the total at 1.14 million (with 1.8% medium-sized and 0.3% large rounding out the total) Small businesses employ over 8.2 million individuals in Canada, or 70.5% of the total private labour force

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Unknown Wednesday, October 12, 2016  

Does Your Small Business Need a Blog?

As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly highlight why blogging is important for business. But with the huge surge in corporate blogging and content generation, does your small business really need a blog? Is it going to make a big difference? The answer is still overwhelmingly

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Unknown Monday, May 02, 2016  

Small Business Email Marketing Checklist [PDF]

Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation. In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you've ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of

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Unknown Thursday, July 02, 2015  

Employee vs. Freelancer: What is the Better Fit for Small Business?

The truth, much like many small business questions, is that the answer to this question is "it depends". Not because it is the safe answer, but because it is the most appropriate one. A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer (an important factor), etc. Below you fill find an outline, including a neat graphic, on the difference between hiring employees or freelancers.  Embed this Graphic on Your Website <p> <strong>Please include attribution to the Digital Brand Lounge with this

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Unknown Friday, May 01, 2015  

How the Internet of Things (IoT) Will Affect Small Business

Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us - from CES technology shows to business columns, but what is IoT? And more importantly how will the Internet of Things affect small business? Before I get into the influences, it would be beneficial to outline the definition of IoT, and according to Wikipedia this is what defines IoT: the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Typically, IoT is expected to offer advanced connectivity

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Unknown Friday, January 16, 2015  

Entrepreneurship in Brazil 2014 FIFA World Cup Format

The excitement, the drama, and a combination of teamwork with individual efforts that define those sublime goals, saves or penalty shootouts. Who hasn't seen Robin Van Persie's flying header goal against defending champions Spain in Brazil FIFA World Cup 2014?! Not only was it a magnificent goal, but was turned into all sorts of memes around the web. Football (soccer) truly is a beautiful game, or as the Brazilians would say "jogo bonito". Unbelievable goal by Robin Van Persie - World Cup Brazil 2014 With the semi-finals just a few hours away, and the

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Unknown Tuesday, July 08, 2014  

2013 SMB Digital Marketing Holiday Wish List

Small businesses are always looking to improve their marketing and brand. With the year coming to an end, here are some things that I think small business owners would like to stuff their stockings with in order to get their organization and online community humming in the new year. Stocking Stuffer #1: Responsive Online Hub This is an idea that you may or may not have already come across, but it is something that every organization should be focusing on. As most blogs and business articles may have highlighted the trend for 2013 -

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Unknown Sunday, December 08, 2013