Showing posts with label digital brand personality. Show all posts
Showing posts with label digital brand personality. Show all posts
Monday, 4 January 2016
What is Your Small Business Story? Learn How to Establish Brand Personality
Brand Personality, What Is It? We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say "customers"? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use
Sunday, 3 November 2013
Creating a Digital Brand Personality
By now you may have created social media profiles on behalf of your organization, developed a solid website and gotten a number of likes in various social spheres. Now what? The next step after this is something that SMB organizations seem to struggle with the most - transitioning from "we are on social media" to "we are having fun, converting and rocking out on social media". Effective digital branding demands continuous engagement and interactions with audience members. If you have already been fortunate enough to gain someone's trust and interest online (not an easy
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