Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Saturday, 1 October 2016
Annoying Digital Marketing Tactics We'd Like to See Disappear
I don't think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marketing tactics which led to people using not only pop up blockers, but to discontinue their consumption of content from specific publishers. What type of tactics may have led to this? I thin the 5 below are a big reason why we've seen this shift in online behaviour. Hopefully we will see their use drop in favour of more customer-centric tactics:
Wednesday, 16 March 2016
Outsourcing vs. In-House Digital Marketing
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit for your brand. Not just financially, but understanding of customers, industry knowledge, services/product familiarity, etc. On the other hand, doing things in-house seems to be more cost effective, but if you do not have the right technical or marketing
Wednesday, 18 March 2015
How to Spot Spam Email Proposals for Online Marketing Services: Dissecting Actual Examples
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work special online marketing magic at an affordable rate - getting your company visible across social media, Google search, etc. Most of these emails are spam, and spotting real vs. spam is sometimes difficult. However, there are ways to spot
Tuesday, 17 September 2013
What Is Content Marketing?
As a business owner, or a new digital marketer, you may have asked yourself on more than one occasion: what is content marketing?! With what seems to be speed-of-light developments and changes in SEO practices, social media and other online branding outlets it is very difficult to maintain a steady grasp of effective marketing practices that can yield positive results. One thing in all of this hectic change remains consistent - content marketing works, and is here to stay. It feeds into SEO rankings, original content attracts participants and brand ambassadors, it builds a
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