Showing posts with label Small Business Marketing. Show all posts
Showing posts with label Small Business Marketing. Show all posts
Tuesday, 5 July 2016
How to Get Started With Digital Marketing
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers who have yet to take the online plunge probably have limited knowledge (not a bad thing at all, not all of us can be experts in everything). Having recently met with a client who has high law/financial technical knowledge,
Monday, 2 May 2016
Does Your Small Business Need a Blog?
As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly highlight why blogging is important for business. But with the huge surge in corporate blogging and content generation, does your small business really need a blog? Is it going to make a big difference? The answer is still overwhelmingly
Monday, 4 January 2016
What is Your Small Business Story? Learn How to Establish Brand Personality
Brand Personality, What Is It? We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say "customers"? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use
Thursday, 2 July 2015
Small Business Email Marketing Checklist [PDF]
![Small Business Email Marketing Checklist [PDF]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjt_Z3xiA_p_utoG12NaJYVxoDFZstOhyphenhyphendPwd1UW9YCjLk87PxwQhy37nbMZWgUFoDoz0yzTErz9-vB72QCOaLjHyUggbVOuzw1zFJkdzvFExGGpnFnRtntHJJMp0G0oK7GlBZ2fJlBj34/s300-a/small-business-email-marketing-checklist-CTA.png)
Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation. In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you've ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of
Monday, 9 February 2015
FREE Online Marketing Tools for Small Business Organizations
We usually talk about all of the different online marketing tactics, strategies, services, etc. But what if, as a small business owner, you're somewhat familiar with these efforts and are looking to do majority of the work yourself? Luckily we have decided to do the hard work of researching resources for you and share some great FREE online marketing tools for small business: Learning Tools: eBooks & Digital Guides Expand your knowledge and familiarity of digital marketing efforts with the following learning tools: Title: Beginner's Guide to Search Engine Optimization Author: Moz Overview:
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