What is Your Small Business Story? Learn How to Establish Brand Personality

Brand Personality, What Is It? We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say "customers"? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use

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Unknown Monday, January 04, 2016  

Lead Generation: You're Ready to Sell, They're Not Ready to Buy. What Now?

Lead generation is what it's all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customers or new business. However, what happens when you are ready to sell the product and/or service but the lead (potential/returning customer) is not ready to make a purchase just yet? I recently had unpleasant experiences both offline and online with organizations forcing sales when I wasn't ready to purchase. It was these experiences which motivated me to dig deep into this topic by writing

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Unknown Tuesday, August 05, 2014  

8 Commonly Overlooked Digital Marketing Efforts

So you have put together an awesome blog post - comes with plenty of visuals, original ideas and it even has a video as part of the write-up. It is published and "online" for everyone to see, but yet there is no one coming to the post. You may be asking yourself: why is my digital content not being seen? Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net It is easy to get caught up in finishing a really good piece of content and just expecting results to come on their own. There are a number

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Unknown Tuesday, April 08, 2014