Showing posts with label inbound marketing. Show all posts
Showing posts with label inbound marketing. Show all posts
Wednesday, 16 March 2016
Outsourcing vs. In-House Digital Marketing
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit for your brand. Not just financially, but understanding of customers, industry knowledge, services/product familiarity, etc. On the other hand, doing things in-house seems to be more cost effective, but if you do not have the right technical or marketing
Wednesday, 18 March 2015
How to Spot Spam Email Proposals for Online Marketing Services: Dissecting Actual Examples
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work special online marketing magic at an affordable rate - getting your company visible across social media, Google search, etc. Most of these emails are spam, and spotting real vs. spam is sometimes difficult. However, there are ways to spot
Tuesday, 5 August 2014
Lead Generation: You're Ready to Sell, They're Not Ready to Buy. What Now?
Lead generation is what it's all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customers or new business. However, what happens when you are ready to sell the product and/or service but the lead (potential/returning customer) is not ready to make a purchase just yet? I recently had unpleasant experiences both offline and online with organizations forcing sales when I wasn't ready to purchase. It was these experiences which motivated me to dig deep into this topic by writing
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