8 Eye-Opening Canadian Small Business Stats

To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada's Key Small Business Statistic report: Of the 1.17 million employer businesses in Canada, small business accounts for 97.7% of the total at 1.14 million (with 1.8% medium-sized and 0.3% large rounding out the total) Small businesses employ over 8.2 million individuals in Canada, or 70.5% of the total private labour force

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Unknown Wednesday, October 12, 2016  

Does Your Small Business Need a Blog?

As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly highlight why blogging is important for business. But with the huge surge in corporate blogging and content generation, does your small business really need a blog? Is it going to make a big difference? The answer is still overwhelmingly

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Unknown Monday, May 02, 2016  

Local Resources for Startup Support in Kitchener-Waterloo Region

Kitchener-Waterloo has become somewhat of a high tech startup hotbed, and for us long-time residents it is no surprise. With a number of exceptional schools for both the humanities, technology, science and business, the KW area was bound to reap the benefits eventually. With both local post-secondary talent and external entrepreneurs; the local scene is full of epic startups and business influencers. Which, consequently, has lead to the emergence of local support organizations aiming to help all aspiring business dreams. If you're one of those dreamers, below are some fantastic resources you can

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Unknown Wednesday, November 25, 2015  

Small Business Email Marketing Checklist [PDF]

Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation. In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you've ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of

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Unknown Thursday, July 02, 2015  

Employee vs. Freelancer: What is the Better Fit for Small Business?

The truth, much like many small business questions, is that the answer to this question is "it depends". Not because it is the safe answer, but because it is the most appropriate one. A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer (an important factor), etc. Below you fill find an outline, including a neat graphic, on the difference between hiring employees or freelancers.  Embed this Graphic on Your Website <p> <strong>Please include attribution to the Digital Brand Lounge with this

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Unknown Friday, May 01, 2015  

Happy Small Business Month Canada!

Did you know October is the official small business month in Canada? Whether you knew or not, we should all take the time and show our appreciation for every contributor, organization and person involved in small business. Small businesses account for 98% of all employer business Canada and approximately 48% of Canadians work in a small business environment (stats via CBC). Those are truly spectacular numbers! So what is it exactly that makes Canadian small business such a huge success? There are a number of things: Customer Support Canadians shop and do business

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Unknown Thursday, October 23, 2014