Showing posts with label IoT. Show all posts
Showing posts with label IoT. Show all posts
Tuesday, 2 February 2016
Tagged under: adaptive content, internet of things, IoT, marketing influencer, native advertising, new marketing concepts, programmatic, virtual reality, wearable technology
Emerging Marketing Concepts You Should Know About
Marketing (particularly digital) is constantly evolving. It can be hard to keep up with ongoing changes. That is why I thought that putting a list of the latest chatter in what is happening would be helpful for the start of the new year. Some of these trends have been around for a couple of years, while others are just breaking into the spotlight. Take a look below: Adaptive Content It is no secret that personalized content and messaging drives most results. It is also no secret that we are beyond Dear [Insert name
Friday, 16 January 2015
Tagged under: how will internet of things affect small business, internet of things, IoT, Small Business, small business branding
How the Internet of Things (IoT) Will Affect Small Business
Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us - from CES technology shows to business columns, but what is IoT? And more importantly how will the Internet of Things affect small business? Before I get into the influences, it would be beneficial to outline the definition of IoT, and according to Wikipedia this is what defines IoT: the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Typically, IoT is expected to offer advanced connectivity
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