Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts
Saturday, 1 October 2016
Annoying Digital Marketing Tactics We'd Like to See Disappear
I don't think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marketing tactics which led to people using not only pop up blockers, but to discontinue their consumption of content from specific publishers. What type of tactics may have led to this? I thin the 5 below are a big reason why we've seen this shift in online behaviour. Hopefully we will see their use drop in favour of more customer-centric tactics:
Tuesday, 5 July 2016
How to Get Started With Digital Marketing
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers who have yet to take the online plunge probably have limited knowledge (not a bad thing at all, not all of us can be experts in everything). Having recently met with a client who has high law/financial technical knowledge,
Thursday, 11 February 2016
Ad Blocking Hysteria in Digital Advertising
Publishers are frustrated and taking action. Readers with ad blockers are increasing in number. Advertisers are questioning paid ads. The online advertising industry is going bonkers over ad blockers. Surprisingly, ad blockers have just started to take off in the last couple of months. Personally, I've been using one for a couple of years now. Yes, I am part of that group that chooses which ads I see and which I block. However, recent publishers have been blocking readers with ad blockers. You may have seen a message similar to the ones below:
Tuesday, 8 April 2014
8 Commonly Overlooked Digital Marketing Efforts
So you have put together an awesome blog post - comes with plenty of visuals, original ideas and it even has a video as part of the write-up. It is published and "online" for everyone to see, but yet there is no one coming to the post. You may be asking yourself: why is my digital content not being seen? Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net It is easy to get caught up in finishing a really good piece of content and just expecting results to come on their own. There are a number
Wednesday, 12 February 2014
Why Online Small Business Branding Is Like a Rock Concert
I am a big fan of metal (if you have not yet heard of Mastodon, you need to check them out!) and rock, sometimes heavy - sometimes mellow, depending on my mood. Over the past two years I really got into concerts and music festivals (nothing like a muddy, outdoor heavy metal festival on a sunny & rainy summer day at Heavy TO in 2012). Recently, I have been invited to go to a small venue for a local Hamilton, Ontario band called Monster Truck - I had my doubts. I heard a couple
Sunday, 8 December 2013
2013 SMB Digital Marketing Holiday Wish List
Small businesses are always looking to improve their marketing and brand. With the year coming to an end, here are some things that I think small business owners would like to stuff their stockings with in order to get their organization and online community humming in the new year. Stocking Stuffer #1: Responsive Online Hub This is an idea that you may or may not have already come across, but it is something that every organization should be focusing on. As most blogs and business articles may have highlighted the trend for 2013 -
Sunday, 7 July 2013
Entrepreneurship in the Age of Digital Branding
Entrepreneurship - the cornerstone of Canadian businesses. According to Industry Canada 15.4% of Canadians were self-employed in 2011 (numbers remained steady in 2012) - with the likelihood of that percentage increasing in the upcoming years. Canada is the ideal landscape for embracing entrepreneurship and allowing passionate people, ideas and solutions to thrive. Particularly in our location (Kitchener-Waterloo, ON) there are many start-ups, entrepreneurs and self-employed individuals that turn their ideas into viable businesses (just check out Vidyard, Thalmic Labs, ClevrU as living proof). Entrepreneurs are able to find a need in the market, provides
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