Perhaps Gail Goodman (marketing engagement expert) explained it the best with the statement below:
A simple but powerful idea: When you connect with your customers online, you stop speaking to your customers and start talking with them... and then wonderful things begin to happen.
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By no means is this a complete list of differences between promotional and engaging interactions - we would love to hear what you think some of the differences are between the two. Let us know in the comment section below!
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