Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation.
In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you've ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of every email campaign:
What does this PDF cover?
- CASL (Canadian Anti-Spam Legislation) requirements
- Technical email features
- Design guidelines for optimal performance
- Landing page features that lead to more leads
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