Thursday, 1 December 2016
Holiday Email Marketing Tune Up
Did you know that email marketing still yields best results? As a matter of fact according to recent email stats, when it comes to making a purchase as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. Whether you're looking to introduce email as part of your holiday marketing, or want to improve your existing efforts, you've come to the right place. Below are tips, tactics and ways in which every small business can improve it's holiday email marketing: Mobile,
Wednesday, 12 October 2016
8 Eye-Opening Canadian Small Business Stats
To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada's Key Small Business Statistic report: Of the 1.17 million employer businesses in Canada, small business accounts for 97.7% of the total at 1.14 million (with 1.8% medium-sized and 0.3% large rounding out the total) Small businesses employ over 8.2 million individuals in Canada, or 70.5% of the total private labour force
Saturday, 1 October 2016
Annoying Digital Marketing Tactics We'd Like to See Disappear
I don't think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marketing tactics which led to people using not only pop up blockers, but to discontinue their consumption of content from specific publishers. What type of tactics may have led to this? I thin the 5 below are a big reason why we've seen this shift in online behaviour. Hopefully we will see their use drop in favour of more customer-centric tactics:
Tuesday, 5 July 2016
How to Get Started With Digital Marketing
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers who have yet to take the online plunge probably have limited knowledge (not a bad thing at all, not all of us can be experts in everything). Having recently met with a client who has high law/financial technical knowledge,
Wednesday, 1 June 2016
The Rise of Mobile in SEO Rankings
We get to toot our own horn (so to speak) about "predicting" that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 2015, mobile dominance was one of the things that was highlighted. Although not a bold claim, it definitely now is one of the major factors of ranking influence for Google (and other search engines). The rise in mobile however, is no accident. Here is how mobile grew to become a major ranking factor: Rise of Mobile Devices & Functionality
Monday, 2 May 2016
Does Your Small Business Need a Blog?
As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly highlight why blogging is important for business. But with the huge surge in corporate blogging and content generation, does your small business really need a blog? Is it going to make a big difference? The answer is still overwhelmingly
Wednesday, 16 March 2016
Outsourcing vs. In-House Digital Marketing
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit for your brand. Not just financially, but understanding of customers, industry knowledge, services/product familiarity, etc. On the other hand, doing things in-house seems to be more cost effective, but if you do not have the right technical or marketing
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