Showing posts with label digital branding. Show all posts
Showing posts with label digital branding. Show all posts
Tuesday, 5 July 2016
How to Get Started With Digital Marketing
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers who have yet to take the online plunge probably have limited knowledge (not a bad thing at all, not all of us can be experts in everything). Having recently met with a client who has high law/financial technical knowledge,
Tuesday, 8 April 2014
8 Commonly Overlooked Digital Marketing Efforts
So you have put together an awesome blog post - comes with plenty of visuals, original ideas and it even has a video as part of the write-up. It is published and "online" for everyone to see, but yet there is no one coming to the post. You may be asking yourself: why is my digital content not being seen? Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net It is easy to get caught up in finishing a really good piece of content and just expecting results to come on their own. There are a number
Sunday, 3 November 2013
Creating a Digital Brand Personality
By now you may have created social media profiles on behalf of your organization, developed a solid website and gotten a number of likes in various social spheres. Now what? The next step after this is something that SMB organizations seem to struggle with the most - transitioning from "we are on social media" to "we are having fun, converting and rocking out on social media". Effective digital branding demands continuous engagement and interactions with audience members. If you have already been fortunate enough to gain someone's trust and interest online (not an easy
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