Showing posts with label Small Business Analytics. Show all posts
Showing posts with label Small Business Analytics. Show all posts

Wednesday, 12 October 2016

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8 Eye-Opening Canadian Small Business Stats

8 Eye-Opening Canadian Small Business Stats
To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada's Key Small Business Statistic report: Of the 1.17 million employer businesses in Canada, small business accounts for 97.7% of the total at 1.14 million (with 1.8% medium-sized and 0.3% large rounding out the total) Small businesses employ over 8.2 million individuals in Canada, or 70.5% of the total private labour force

Tuesday, 18 March 2014

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Top 10 Small Business Analytics: Website Measurements

Top 10 Small Business Analytics: Website Measurements
With great digital marketing efforts, comes great analysis responsibility! Now, more than ever, the importance of analytics in digital branding is critical. With the abundance of data (big, medium or small) available it would be detrimental to your brand to ignore this information. Processing this information and turning it into clear, meaningful analysis can ensure you are constantly improving your strategy. Making informed decisions based on actual performance as opposed to educated guesses eliminates the "shot-in-the-dark" approach to marketing success and establishes a systematic process that can directly correlate marketing efforts to actual performance.