Lead Generation: You're Ready to Sell, They're Not Ready to Buy. What Now?

Lead generation is what it's all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customers or new business. However, what happens when you are ready to sell the product and/or service but the lead (potential/returning customer) is not ready to make a purchase just yet? I recently had unpleasant experiences both offline and online with organizations forcing sales when I wasn't ready to purchase. It was these experiences which motivated me to dig deep into this topic by writing

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Unknown Tuesday, August 05, 2014