Wednesday, 16 March 2016
Outsourcing vs. In-House Digital Marketing
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit for your brand. Not just financially, but understanding of customers, industry knowledge, services/product familiarity, etc. On the other hand, doing things in-house seems to be more cost effective, but if you do not have the right technical or marketing
Thursday, 11 February 2016
Ad Blocking Hysteria in Digital Advertising
Publishers are frustrated and taking action. Readers with ad blockers are increasing in number. Advertisers are questioning paid ads. The online advertising industry is going bonkers over ad blockers. Surprisingly, ad blockers have just started to take off in the last couple of months. Personally, I've been using one for a couple of years now. Yes, I am part of that group that chooses which ads I see and which I block. However, recent publishers have been blocking readers with ad blockers. You may have seen a message similar to the ones below:
Tuesday, 2 February 2016
Emerging Marketing Concepts You Should Know About
Marketing (particularly digital) is constantly evolving. It can be hard to keep up with ongoing changes. That is why I thought that putting a list of the latest chatter in what is happening would be helpful for the start of the new year. Some of these trends have been around for a couple of years, while others are just breaking into the spotlight. Take a look below: Adaptive Content It is no secret that personalized content and messaging drives most results. It is also no secret that we are beyond Dear [Insert name
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