Showing posts with label brand recognition. Show all posts
Showing posts with label brand recognition. Show all posts
Sunday, 3 November 2013
Creating a Digital Brand Personality
By now you may have created social media profiles on behalf of your organization, developed a solid website and gotten a number of likes in various social spheres. Now what? The next step after this is something that SMB organizations seem to struggle with the most - transitioning from "we are on social media" to "we are having fun, converting and rocking out on social media". Effective digital branding demands continuous engagement and interactions with audience members. If you have already been fortunate enough to gain someone's trust and interest online (not an easy
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