Monday, 4 January 2016
What is Your Small Business Story? Learn How to Establish Brand Personality
Brand Personality, What Is It? We often hear the phrase "Brand Personality" thrown around by marketing gurus - but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say "customers"? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use
Wednesday, 25 November 2015
Local Resources for Startup Support in Kitchener-Waterloo Region
Kitchener-Waterloo has become somewhat of a high tech startup hotbed, and for us long-time residents it is no surprise. With a number of exceptional schools for both the humanities, technology, science and business, the KW area was bound to reap the benefits eventually. With both local post-secondary talent and external entrepreneurs; the local scene is full of epic startups and business influencers. Which, consequently, has lead to the emergence of local support organizations aiming to help all aspiring business dreams. If you're one of those dreamers, below are some fantastic resources you can
Thursday, 1 October 2015
Top Business Idea Influencers in Kitchener-Waterloo Region
In celebration of small business month in Canada I thought it would be great to highlight some of the local influencers making a difference within the Kitchener-Waterloo region. All small businesses, startups or entrepreneurs need some sort of mentor to guide them in the right direction, and where better to find inspiration than within our own local community! Please note that the images were mostly gathered from Twitter (and other online sources) and that these are brief overviews of each individual. I am sure they are involved in much more and have in-depth descriptions
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