Thursday, 23 October 2014
Happy Small Business Month Canada!
Did you know October is the official small business month in Canada? Whether you knew or not, we should all take the time and show our appreciation for every contributor, organization and person involved in small business. Small businesses account for 98% of all employer business Canada and approximately 48% of Canadians work in a small business environment (stats via CBC). Those are truly spectacular numbers! So what is it exactly that makes Canadian small business such a huge success? There are a number of things: Customer Support Canadians shop and do business
Saturday, 13 September 2014
3 Online Customer Service Examples Every Small Business Should Follow
I am sure by now that your business has been involved in some sort of online customer service via social media channels, review portals, online chats or email. A lot of small businesses present on the web have, so what is it that truly leaves a memorable impression for customers? Much like any other branding effort - it has to be personal, resonate close to what the customer engages with...and if possible, it has to be fun! Well that all sounds great on paper, but what would it look like in real (or digital)
Tuesday, 5 August 2014
Lead Generation: You're Ready to Sell, They're Not Ready to Buy. What Now?
Lead generation is what it's all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customers or new business. However, what happens when you are ready to sell the product and/or service but the lead (potential/returning customer) is not ready to make a purchase just yet? I recently had unpleasant experiences both offline and online with organizations forcing sales when I wasn't ready to purchase. It was these experiences which motivated me to dig deep into this topic by writing
Subscribe to:
Posts (Atom)
