Tuesday, 8 July 2014
Entrepreneurship in Brazil 2014 FIFA World Cup Format
The excitement, the drama, and a combination of teamwork with individual efforts that define those sublime goals, saves or penalty shootouts. Who hasn't seen Robin Van Persie's flying header goal against defending champions Spain in Brazil FIFA World Cup 2014?! Not only was it a magnificent goal, but was turned into all sorts of memes around the web. Football (soccer) truly is a beautiful game, or as the Brazilians would say "jogo bonito". Unbelievable goal by Robin Van Persie - World Cup Brazil 2014 With the semi-finals just a few hours away, and the
Monday, 26 May 2014
How To Deal With Digital Branding Naysayers
I am not a 100% sure what makes small-medium business marketing managers/owners shut down the idea of investing and dedicating resources into digital efforts. Over a somewhat short, albeit exciting career in integrated marketing I have come across a number of decision makers who have simply refused to get involved (whether small or fully integrated) with the digital world. The dreaded words of "it is not part of our budget", "we haven't done it up until now and we are doing fine" or my personal favourite "It's not high on the priority list". If
Tuesday, 8 April 2014
8 Commonly Overlooked Digital Marketing Efforts
So you have put together an awesome blog post - comes with plenty of visuals, original ideas and it even has a video as part of the write-up. It is published and "online" for everyone to see, but yet there is no one coming to the post. You may be asking yourself: why is my digital content not being seen? Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net It is easy to get caught up in finishing a really good piece of content and just expecting results to come on their own. There are a number
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