The Difference Between Promotional and Engaging [Infographic]

Digital communications revolve around establishing engaging interactions with your audience. Yet many small businesses still send out non-engaging, sales oriented messages in a world where two-way conversations are encouraged. We have attempted to highlight the difference between promotional and engaging ways of interacting with your audience in the digital realm by visually pointing out the contrast of the two approaches.  Perhaps Gail Goodman (marketing engagement expert) explained it the best with the statement below: A simple but powerful idea: When you connect with your customers online, you stop speaking to your customers and start

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Unknown Thursday, January 02, 2014  

2013 SMB Digital Marketing Holiday Wish List

Small businesses are always looking to improve their marketing and brand. With the year coming to an end, here are some things that I think small business owners would like to stuff their stockings with in order to get their organization and online community humming in the new year. Stocking Stuffer #1: Responsive Online Hub This is an idea that you may or may not have already come across, but it is something that every organization should be focusing on. As most blogs and business articles may have highlighted the trend for 2013 -

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Unknown Sunday, December 08, 2013  

Creating a Digital Brand Personality

By now you may have created social media profiles on behalf of your organization, developed a solid website and gotten a number of likes in various social spheres. Now what? The next step after this is something that SMB organizations seem to struggle with the most - transitioning from "we are on social media" to "we are having fun, converting and rocking out on social media". Effective digital branding demands continuous engagement and interactions with audience members. If you have already been fortunate enough to gain someone's trust and interest online (not an easy

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Unknown Sunday, November 03, 2013