Tuesday, 18 March 2014
Top 10 Small Business Analytics: Website Measurements
With great digital marketing efforts, comes great analysis responsibility! Now, more than ever, the importance of analytics in digital branding is critical. With the abundance of data (big, medium or small) available it would be detrimental to your brand to ignore this information. Processing this information and turning it into clear, meaningful analysis can ensure you are constantly improving your strategy. Making informed decisions based on actual performance as opposed to educated guesses eliminates the "shot-in-the-dark" approach to marketing success and establishes a systematic process that can directly correlate marketing efforts to actual performance.
Wednesday, 12 February 2014
Why Online Small Business Branding Is Like a Rock Concert
I am a big fan of metal (if you have not yet heard of Mastodon, you need to check them out!) and rock, sometimes heavy - sometimes mellow, depending on my mood. Over the past two years I really got into concerts and music festivals (nothing like a muddy, outdoor heavy metal festival on a sunny & rainy summer day at Heavy TO in 2012). Recently, I have been invited to go to a small venue for a local Hamilton, Ontario band called Monster Truck - I had my doubts. I heard a couple
Thursday, 30 January 2014
SEO is NOT Dead
Alright - enough of the gloom and doom predictions, analysis, perspectives, etc. SEO is NOT dead. While many digital marketing experts are starting 2014 off with predictions of search engine optimization coming to an end due to Google's latest algorithm changes - it is not true. If you look at majority of blog posts and articles covering this topic, most predict the end of SEO. If not this year, soon enough. Like all forms of marketing SEO is evolving, and to a certain extent actually remaining the same. Lets examine a few reasons why
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