Showing posts with label structured data markup. Show all posts
Showing posts with label structured data markup. Show all posts

Wednesday, 12 November 2014

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Semantic SEO: Going Beyond Keywords With Rich Snippets & Structured Data Markup

Semantic SEO: Going Beyond Keywords With Rich Snippets & Structured Data Markup
What is Semantic SEO? It is not a fancy new term to throw small businesses off guard and get duped into "higher fees for more services" by their marketing freelancers offering professional SEO services or worse yet, for full-time marketing employees to create further confusion than already exists surrounding search engine optimization. It is a fairly new feature which basically increases the focus on the RELATIONSHIP between keywords and terms instead of solely focusing on each of them individually. So instead of ranking for a 1-2 keyword, semantic search attempts to grab multiple keywords