Showing posts with label how to improve SEO. Show all posts
Showing posts with label how to improve SEO. Show all posts

Tuesday, 1 September 2015

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Busting Unrealistic SEO Expectations

Busting Unrealistic SEO Expectations
I have to admit: this may be a bit of a rant write-up more-so than anything else. It won't be my first (and probably not the last) rant as I went on to discuss why SEO is NOT dead early in 2014 after plenty of bloggers/companies came out disregarding the practice, Surprise, surprise! We are entering the last few months of 2015 and we are still focusing on SEO (and if you're not, get focusing). This rant comes from recent interactions with (some potential) clients whose expectations of SEO have been greatly exaggerated either

Wednesday, 12 November 2014

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Semantic SEO: Going Beyond Keywords With Rich Snippets & Structured Data Markup

Semantic SEO: Going Beyond Keywords With Rich Snippets & Structured Data Markup
What is Semantic SEO? It is not a fancy new term to throw small businesses off guard and get duped into "higher fees for more services" by their marketing freelancers offering professional SEO services or worse yet, for full-time marketing employees to create further confusion than already exists surrounding search engine optimization. It is a fairly new feature which basically increases the focus on the RELATIONSHIP between keywords and terms instead of solely focusing on each of them individually. So instead of ranking for a 1-2 keyword, semantic search attempts to grab multiple keywords