What Is Content Marketing?

As a business owner, or a new digital marketer, you may have asked yourself on more than one occasion: what is content marketing?! With what seems to be speed-of-light developments and changes in SEO practices, social media and other online branding outlets it is very difficult to maintain a steady grasp of effective marketing practices that can yield positive results. One thing in all of this hectic change remains consistent - content marketing works, and is here to stay. It feeds into SEO rankings, original content attracts participants and brand ambassadors, it builds a

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Unknown Tuesday, September 17, 2013  

SEO On-Page Optimization Basics [INFOGRAPHIC]

Search engine optimization, or SEO, consists of various efforts in order to fully experience higher rankings on search engines. After performing keyword research, competitors and other useful information as part of an SEO strategy - one of the most important next steps is to ensure each page on your website is optimized properly. On-page optimization is crucial before initiating any external link building efforts. This infographic outlines all of the important factors which should be taken into consideration so that all of the on-page SEO efforts are fully utilized:  Share this Image On Your

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Unknown Monday, September 02, 2013  

Vacation: To Connect or Disconnect?

Vacation is one of those times of the year that we all look forward to: whether you are planning a tropical getaway or a local camping trip, vacation allows you to take time off from work and enjoy time on your own terms. However, with the advent of mobile technology we are constantly connected to our work - particularity if our work is highly digital in nature. I recently had the pleasure of going to Florida's Gulf Coast for 10 days to soak in the sun and salt water since Kitchener-Waterloo has been experiencing

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Unknown Sunday, August 11, 2013