Tuesday, 5 July 2016
How to Get Started With Digital Marketing
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers who have yet to take the online plunge probably have limited knowledge (not a bad thing at all, not all of us can be experts in everything). Having recently met with a client who has high law/financial technical knowledge,
Wednesday, 1 June 2016
The Rise of Mobile in SEO Rankings
We get to toot our own horn (so to speak) about "predicting" that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 2015, mobile dominance was one of the things that was highlighted. Although not a bold claim, it definitely now is one of the major factors of ranking influence for Google (and other search engines). The rise in mobile however, is no accident. Here is how mobile grew to become a major ranking factor: Rise of Mobile Devices & Functionality
Monday, 2 May 2016
Does Your Small Business Need a Blog?
As a small business owner or marketer you've probably heard the term "content is king" many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly highlight why blogging is important for business. But with the huge surge in corporate blogging and content generation, does your small business really need a blog? Is it going to make a big difference? The answer is still overwhelmingly
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