Monday, 1 June 2015
Social Media Management: 3 Examples of What NOT To Do
We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite results for organizations: negative aura surrounding the brand. Why is this possible? For one, no one can control the flow and spread of content online - if people start sharing something you cannot stop them from doing so. Screenshots,
Friday, 1 May 2015
Employee vs. Freelancer: What is the Better Fit for Small Business?
The truth, much like many small business questions, is that the answer to this question is "it depends". Not because it is the safe answer, but because it is the most appropriate one. A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer (an important factor), etc. Below you fill find an outline, including a neat graphic, on the difference between hiring employees or freelancers. Embed this Graphic on Your Website <p> <strong>Please include attribution to the Digital Brand Lounge with this
Wednesday, 18 March 2015
How to Spot Spam Email Proposals for Online Marketing Services: Dissecting Actual Examples
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work special online marketing magic at an affordable rate - getting your company visible across social media, Google search, etc. Most of these emails are spam, and spotting real vs. spam is sometimes difficult. However, there are ways to spot
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